Driver Appreciation Week: Truckers Share Their Voices
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In celebration of National Truck Driver Appreciation Week, we asked some of trucking’s biggest internet stars to discuss why they decided to get involved and share their voices online, what they are able to share through their social media profiles and websites, and some of their thoughts on appreciating drivers.
Meet the Trucking Stars:
Stephen “Trucker Steve” Adams (@truckersteve) started his trucking career 16 years ago. From his popular YouTube channel to his website to his Twitter account with 25,000 followers, Trucker Steve is a popular fixture in the online trucking community.
Desiree “Trucker Desiree” Wood (@truckerdesiree) entered the industry in 2008 and almost immediately began writing about her struggles in getting safe training. She has now positioned herself as a voice for female truck drivers on Twitter (with over 10,000 followers), and as one of the founders of Real Women in Trucking – see also their Twitter, radio program, and Facebook page.
Why did you decide to share your voice online?
Steve: “In 2006, my son asked me, "What do you do on your job, Daddy?" He wanted me to talk with his class about my career as a trucker. I turned to the internet, looking for a video I could potentially show the class so that my presentation would be a little livelier. I discovered that most of the content was not worth showing to his class…I made a short video about what I do for a living and uploaded it to the internet for his class to see. Little did I know, millions of people would watch it. When I was featured on the front page of YouTube, the Trucker Steve brand was born.”
Allen: “I turned to the internet initially to share a message directed to CDL students and new drivers, helping them to succeed in an industry which had one of the highest failure and turnover rates.”
Desiree: “I started using social media to raise awareness of unsafe truck driver training and especially dangerous situations for uninformed females.”
What are you able to share through your social media platforms and website?
Steve: “I utilize social platforms to interact with my friends and family and to help those who are looking for guidance.”
Allen: “As an advocate for drivers, all platforms of social media have proven to be invaluable. The ability to fight for a cause, spread the word about laws and regulations, create awareness for example of such things as the fight against human trafficking or Jason’s Law, or even expose abuse or wrongful actions, is made with much more dramatic effects using the viral ability of social media. Social media has become the voice for drivers who were once invisible. I believe the greatest example for me, proving the success of Social Media, would be our first Truck Driver Social Media Convention in 2011 in Tunica, MS. Companies and drivers alike joined together to share their message, their products, their services, all while honoring professional drivers and taking part in an open forum to discuss the most vital issues of the time.”
Desiree: “My mission is to help prospective students make better choices about choosing who they train with.”
Any thoughts on appreciating our truck drivers?
Steve: “I get tons of emails from drivers of all types from all around the world…how they dream to drive on the ‘open road’ in the USA…I know this is Truck Driver Appreciation Week (and thank you for that), but let us all remember to appreciate the opportunity we have been blessed with that so many dream to have…”
Allen: “Truck Driver Appreciation Week is a time to recognize professional drivers for their skill, commitment, and sacrifices…”
Desiree: “People should appreciate drivers not only this week, but every week of the year. They’re on the road during holidays, evenings, and weekends – the times that most people take for granted. Companies and professionals in our industry should find ways to make the sometimes difficult job of being a driver easier, whether it is truck stops providing local area information and clean facilities or distribution centers providing clearer directions. Try and put yourself in the driver’s shoes and see how you can help them.”
Do you have questions for our trucking industry internet stars? Let us know in the comments – and have a Happy Truck Driver Appreciation Week!